A Melbourne SEO agency built around qualified enquiries.
Technical SEO, local SEO and Google Business Profile work for service businesses across Melbourne. Founder-led, measured in calls and enquiries, with no ranking promises.
An SEO agency Melbourne businesses can hold to account
Search "SEO agency Melbourne" and you will find dozens of firms making similar promises. Most talk about rankings, traffic and page one. Few explain how the work turns into calls, quotes and booked work. That gap is where most disappointment starts.
Before you sign with any SEO agency in Melbourne, you should get straight answers to five questions:
- What is holding the website back right now, in plain language?
- What will be done in the first 90 days, and why in that order?
- Who does the work, and who answers when you call?
- How will enquiries from organic search be counted and checked?
- Who owns the website, the content and the accounts if you stop?
Our answers are short. We start with a free 30-minute audit, then agree the scope in writing. The person who audits your business is the person doing the work. Progress is measured against a baseline in GA4, Search Console and your CRM. Your website and accounts stay in your name.
We also tell you what nobody can promise. Google's SEO Starter Guide says some changes take effect in a few hours and others take several months. It also says there is no guarantee that any particular site will be added to Google's index. A Melbourne SEO agency promising a fixed ranking by a fixed date is guessing. We give you a baseline, a plan and honest reporting instead.
We are a founder-led agency based in Melbourne, working with service businesses Australia-wide. Our method explains how we diagnose, scope and measure the work, and our results page shows the client results we publish.
What our SEO services in Melbourne include
Every engagement is scoped to your site and your market, so not every item applies to every business. These are the six areas the work covers. The full approach is on our SEO services page.
Technical SEO
We review crawlability, indexation, site structure, speed and structured data, then fix what stops Google finding and understanding your pages.
On a rebuild or migration, every old URL is mapped to its new home so existing search equity is kept. Content cannot rank on pages Google cannot crawl, so this comes first.
Local SEO and Google Business Profile
For most Melbourne service businesses, the map results matter as much as the organic listings. We work on your Google Business Profile categories, services, service areas and photos.
We check that your name, address and phone details match across your website and the directories that matter, and look at how you collect and answer reviews.
Service and location pages
Each core service gets its own page, written for the way buyers search for it. Where you genuinely serve an area, a location page explains coverage, travel and local proof.
We avoid near-identical suburb pages, which Google's spam policies treat as doorway pages. Internal links connect every page to the next step.
Content that answers buyer questions
Buyers compare before they call. We plan and write pages and articles that answer the questions they actually ask about cost, timing, process and what happens next.
Each piece is built around a real search and a real stage of the decision, not a list of keywords to repeat.
AI search visibility (AEO)
Google AI features, ChatGPT Search and Copilot choose their own sources. Clear, crawlable pages with named services, real locations and evidence buyers can check give them more to work with.
No provider can guarantee inclusion or citations, and we will not pretend otherwise.
Measurement in GA4, Search Console and your CRM
We set a baseline before the work starts. Search Console shows impressions and clicks, and GA4 with Google Tag Manager records calls and form enquiries.
Where you use a CRM, we match enquiries to qualified leads and sales. Gaps in the data stay visible instead of being reported as results.
Local SEO across Melbourne works suburb by suburb
Melbourne is a spread-out city, and local search reflects it. When someone searches for a service, Google weighs what they searched for, where they are and how well known each business is. Google's Business Profile help calls these relevance, distance and prominence.
Distance is the one factor you cannot change. A business in Footscray will rarely show in the map results for a searcher in Frankston, however good its profile is. So a business that serves all of Melbourne needs two layers. The map results cover the area around your base. Organic service and location pages carry you further, to the suburbs you genuinely serve.
That is why local SEO in Melbourne starts with an honest map of your service area. Where do your best jobs come from? How far will your team travel? Which suburbs bring work you actually want? The answers decide which pages to build, and which to leave alone.
Search habits change across the city too. Buyers in outer suburbs often add their suburb to a search, because travel time and call-out fees matter. B2B buyers tend to search by service or industry rather than suburb. Search Console shows which of these your buyers use, so we check it before deciding the structure.
Choosing between SEO services in Melbourne is easier when you ask each agency to explain this plan for your own suburbs. If the answer is a list of keywords with no map, keep looking.
SEO across Melbourne's west and north-west
We work across all of Melbourne. The west and north-west deserve their own note, because local search behaves differently from one part of the region to the next. The suburbs below are areas we serve, not a list of client results.
Footscray and Sunshine
Close to the city, these suburbs mix homes, shops, warehouses and light industry. A searcher here sees providers from neighbouring suburbs and the CBD fringe in the same results.
With competitors a few kilometres away, specific service pages and strong local proof do the separating.
Essendon, Moonee Ponds and Keilor
Established suburbs with older homes and long-standing local businesses. Buyers here often compare reviews and past work before they pick up the phone.
Pages that show real jobs, a clear scope and how quickly you respond give them a reason to choose you.
Taylors Lakes, Caroline Springs and Sunbury
Family suburbs with bigger distances between town centres. One business often covers several of them from a single base.
Accurate service areas in your Google Business Profile, genuine location pages and steady reviews help Google connect you with searches across that spread.
Melton, Werribee and Point Cook
Growth corridors with new estates and many households new to the area. People often search with their suburb or estate name, or simply "near me".
Many new residents have no regular provider yet, so accurate coverage, local detail and an easy way to call or book matter.
Wherever you are in Melbourne, the method is the same. We map where your work comes from, then build the profile, pages and proof for that footprint. If you run a trade business in these suburbs, SEO for tradies covers plumbers, builders and electricians in more detail.
SEO for the industries we serve
Search behaves differently in each market, so the plan does too. We work with Australian service businesses where trust, expertise, geography or a considered decision shape the sale.
- Trades and home services. Urgent, local demand. The work centres on Google Business Profile, service pages and suburb coverage. See SEO for tradies.
- Solar and installations. Buyers research and compare quotes. Pages need to answer eligibility, system and finance questions before the first call.
- Professional and B2B services. Several decision-makers and longer sales cycles. Content shows expertise and gives each person what they need to shortlist you.
- Healthcare and clinics. Trust, availability and compliance. Pages must be accurate, current and clear about what each service involves.
- Transport and logistics. Routes, capacity and procurement. Search supports account enquiries more than one-off jobs.
- Property services. Local coverage and recurring contracts. Pages speak to property managers and owners as well as residents.
Our industries page explains how the buying journey changes in each of these markets.
How an engagement starts, and what it costs
Fees are published so you can judge fit before the first call. All fees are ex GST, and media spend and third-party software are always separate.
Free 30-minute audit
A 30-minute call. We look at your website and tracking, show where enquiries are being lost and name the first three things we'd fix.
Not advertising yet? We cover your goals, search demand and a sensible starting point. No written report, no obligation.
Acquisition Diagnostic
One defined acquisition problem, examined across your website, tracking, ads and pipeline. You get three findings, one commercial priority and a 90-day direction, with a walkthrough.
No implementation is included. The fee is credited once against a paid engagement signed within 30 days.
Ongoing SEO
Ongoing SEO is quoted against an agreed scope and confirmed in writing. The Acquisition Retainer starts from A$1,100 per month on an initial 90-day term, then 30 days' notice.
Connected Search Growth adds Google and Microsoft Ads to SEO and AI search visibility, from A$3,600 a month plus an A$3,000 launch fee.
If your website needs rebuilding before SEO can work, website migration starts from A$6,500. We take no percentage of ad spend. Our pricing page sets out what each engagement covers, or you can contact us to book the audit.
Proof
Proof, not promises.
Google Reviews 5.0 on Google Every client review to date is five stars. 2 reviews as of October 2026. See the reviews on GoogleObsidian Lab sorted out our google ads and SEO after we’d wasted months with another agency that just set and forgot it. He’s straight with you, explains exactly what he’s doing and treats the budget like it’s his own. Best marketing decision we’ve made for our business!
Thank you obsidian lab!! My overall experience was amazing and we were able to get results from our seo for the first time.
Couldn’t recommend them more!!
Client result · Organic search
New website. More search traffic.
Arc Point Industries. Latest 3 months compared with the previous 3 months, to October 2026. The site moved to Shopify in August 2026.
Source: Google Search Console.
Clicks from Google Search
724
Up 6%
684 in the previous 3 months
Search impressions
19.4k
Up 8%
18k in the previous 3 months
Questions Melbourne businesses ask us about SEO
How much does an SEO agency in Melbourne cost?
Fees vary widely, so compare scope rather than price alone. Our first 30-minute audit is free and the Acquisition Diagnostic is A$1,250 ex GST. Ongoing work starts from A$1,100 per month, with the final fee confirmed in writing after the audit.
Can you guarantee first-page rankings in Melbourne?
No, and be wary of anyone who does. Google says there is no way to request or pay for a better local ranking. We agree a baseline, do the work and report what changed, including what did not.
How long does SEO take to work?
It depends on your site's condition, the competition and how much needs to change. Technical fixes can be picked up quickly, while authority and enquiries build over months. Every report separates early technical movement from qualified enquiries.
Do we need to be in Melbourne to work with you?
No. We are based in Melbourne and work with service businesses Australia-wide. Local SEO is set up around wherever your service areas are, whether that is a handful of suburbs or several states.
Who will actually do the work?
You deal directly with the person doing it. The strategist who audits your business is the one building the plan and answering your calls. There are no account managers relaying messages.
Who owns the website, content and accounts?
You do. The work happens on your website and in your own Google Business Profile, Search Console and analytics accounts. If the engagement ends, all of it stays with you.
Should we run Google Ads while SEO builds?
Often, yes. Ads can bring enquiries while organic visibility grows, and the search terms show which services and suburbs convert. Our Google Ads management uses the same measurement, so both channels are judged on qualified enquiries.
Should we hire an SEO consultant in Melbourne or an agency?
A consultant usually advises and leaves the work to you, while an agency usually does the work. We sit between the two: a founder-led team that diagnoses, implements and reports, with one person accountable.
Talk to an SEO agency Melbourne businesses can hold to account.
No catch. No obligation. A straight assessment of your ads, SEO and website, from the person who'd be doing the work.