We build the system that turns clicks into customers.
Obsidian Lab is a founder-led growth studio in Melbourne, combining SEO, Google, Meta and LinkedIn ads, and conversion-focused web design into one connected system. You work directly with the person running it, and every decision is measured on revenue, not vanity metrics.
In short: Obsidian Lab is a Melbourne-based digital marketing studio helping Australian businesses grow through SEO, Google Ads, Meta Ads, LinkedIn Ads and conversion-focused web design.
Not Another Marketing Agency
A revenue partner, not a vendor. Here's what makes working with us different.
Full-Funnel System
Not just traffic. We build the whole pipeline — acquisition, conversion and retention — so every dollar works harder.
Data-Driven Decisions
Every decision is backed by data. We track what actually matters — leads, sales and revenue — not impressions.
ROI Obsessed
Success is measured by your bank account, not a dashboard. If it doesn't move revenue, we don't run it.
Speed to Results
No 12-month wait. The system is designed to deliver measurable outcomes inside the first 90 days.
Every Channel. One Revenue System.
We combine the right channels into a unified system built for one thing: growing your revenue.
SEO
Dominate search results and build a predictable pipeline of organic leads that compounds over time.
SEO servicesGoogle Ads
Capture high-intent buyers at the exact moment they're searching for your solution.
Google Ads managementMeta Ads
Reach the right audience on Facebook and Instagram with creative built to convert, not just collect clicks.
Meta Ads managementLinkedIn Ads
Target decision-makers in B2B with precise campaigns that fill your sales pipeline.
LinkedIn AdsWebsite Design
High-converting websites and landing pages designed to turn visitors into paying customers.
Website designFrom Audit to Scale in 4 Steps
Audit
We analyse your current marketing, website, and data to find the gaps and opportunities.
Strategy
We build a custom revenue system roadmap tailored to your goals, budget, and market.
Execution
We launch and manage every channel — from ads to landing pages — as one system.
Scale
We optimise relentlessly, doubling down on what works and cutting what doesn't.
Real results, real businesses
Obsidian Lab works with a small number of clients across Australia, from solar and trades to local service businesses. Detailed case studies are available on request.
Ready to turn marketing into revenue?
Book a free strategy call with the founder. We'll walk through your funnel, where it's leaking, and what a connected system would look like for your business.