Google Ads Management that pays for itself.

You pay Google for clicks, and what a click costs depends on your industry, your location and how many businesses compete for the same searches. Most accounts we manage start from A$1,000 a month in ad spend, paid directly to Google, with management as a separate flat fee from A$1,100 a month. The free audit shows whether that budget makes sense for your market.

A$10 to A$20 a day works out at roughly A$300 to A$600 a month, well below the A$1,000 a month most accounts start from. In competitive service markets that may only buy a few clicks a day, which is too little data to learn what works. It can suit a small local test, and the free audit will tell you honestly whether it is enough for your market.

Ads can start showing the day a campaign goes live, and wasted spend usually shows up in the first week. Lead volume and quality take 4 to 8 weeks of data before scaling decisions are reliable, depending on your market and budget.

Usually it comes down to a few things: ads showing for searches without buying intent, messages that attract the wrong people, a landing page that does not match the ad or make it easy to get in touch, or calls and forms that are not being tracked at all. We check search terms, targeting, ads, the landing page and conversion tracking, then fix what we find so you can see which changes bring genuine enquiries.

You can run Google Ads yourself if you have time to learn the platform, set up conversion tracking properly and review search terms every week. Self-managed accounts usually lose money in the gaps: broad keywords, untracked calls and budgets nobody reviews. Outside help is worth it when the time saved and the waste removed outweigh the fee, and the free audit shows where your account stands either way.

A consultant gives you one senior person who does the work. An agency gives you a team and process. Obsidian Lab is founder-led: Ryan Deakin runs your account directly, with agency-level tracking and reporting behind it. You get the person you spoke to, not a junior account manager.

It depends on how soon you need enquiries. Google Ads can bring enquiries soon after launch while SEO builds over months, so many service businesses start with Google Ads to generate leads and learn which searches convert, then use that data to guide SEO. If your budget is tight or few competitors advertise in your market, SEO may come first. We do both and recommend the order that fits your situation.

If you are running Google Ads, we review your account, search terms and conversion tracking, then walk you through where spend is being wasted and the first three things we'd fix. If you are not advertising yet, we look at your goals, search demand in your market and a sensible starting approach. You keep the findings whether you work with us or not.

Account strategy, conversion tracking, campaign optimisation and commercial reporting. The final scope depends on your market and starting point.

Yes. We first review the existing account, conversion tracking, campaign structure and available performance evidence. That review determines what should be retained, repaired or rebuilt. Account access and any implementation scope are agreed before changes begin.

Yes. Obsidian Lab is based in Melbourne and manages Google Ads for service businesses across Australia, including Brisbane, Sydney and Perth.